Integrated Promotional Campaign
This campaign was developed as part of a visual communication project for the Rencontres Internationales du Documentaire de Montréal (RIDM), celebrating its 28th edition. The goal was to create a cohesive and dynamic promotional identity across various formats, aimed primarily at a young, culturally engaged audience.
The visual direction is bold, fresh, and accessible — blending documentary realism with vibrant design elements to reflect the diversity, energy, and relevance of the RIDM’s programming.
A two-fold, six-panel printed brochure (13.5 x 9 inches), designed for the “Jeune Public” program. The layout combines clarity with creativity, adapted for a younger audience.
Homepages were designed for both desktop and mobile formats, showcasing an intuitive and engaging layout. The web interface is designed to highlight the RIDM’s schedule, values, and visual identity, while remaining fully adaptable to real-world implementation.
Includes 3 carousel posts and 1 story format. The digital materials echo the print identity while adapting to mobile-first viewing, ensuring brand consistency across platforms.
A branded tote bag featuring a minimalist version of the campaign’s visual language, extending the identity into merchandise.
Before finalizing the official poster, I explored several visual directions to experiment with tone, colour balance, and composition. Each version reflects a different interpretation of the festival’s identity and helped define the final concept. This iterative process was key to shaping a cohesive and impactful campaign.
I was responsible for the full art direction, visual design, and layout of all deliverables. Some elements were enhanced using AI-based tools (for mockups or textures), but all design decisions and branding logic were carefully curated by me from start to finish.
This project was developed as part of an academic assignment in graphic design. It is a fictional promotional campaign for the 28th edition of the Rencontres Internationales du Documentaire de Montréal (RIDM), created for educational purposes only.
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